Transforming food systems through venture creation

Join us as a founder to build a high-impact, high-growth startup that creates a better future for humans, animals & the planet

Achieve more in one year than your last four combined

Come as you are — we’ll help you get up to speed

You don’t need a team or even an idea to join Counterfactual. Just bring your passion, grit, and relevant skills — we’ll supply the rest.

Cocreate your dream startup, alongside our team

We help you formalize your passions, skills, experience and personal mission to uncover your dream startup project from our validated concepts

Find your ideal cofounder in our vetted pool of world-class talent

We help you find your ideal cofounder and team based on your strengths, personality, team work style and culture ethics.

Accelerate your launch with our support

We offer six months of tailored incubation support, $300,000 pre-seed capital and an unparalleled network to get your startup market and investment-ready

Factory farming is antiquated. Address climate change, pandemic risk, food insecurity and animal welfare by building something better.

Placing impact and profit in lockstep

Factory farming is antiquated tech. Nutrient-per-resource, animals as a manufacturing technology are reaching a glass ceiling. Be a part of building the new tech stack with Counterfactual.

As experts in systems change, we identify high-growth, high-impact opportunities to accelerate the protein transition. We recruit exceptional founders and teams to cocreate our startups, harnessing entrepreneurship to solve some of the greatest challenges facing our world.


Identify gaps in the global food supply chain through research and partnerships


Architect venture-backed, high-impact companies to address these gaps


Attract and match top business and technical talent to build diverse, robust teams


Provide support through incubation, funding, partner and advisor network

Join Our Team

Logan Sullivan


Coordinated $800M in aid to 14M people | Many-time founder | Top-rated critical thinking instructor | Coach of Oxford MBA impact investment team

James Donovan

Venture Creation|

Director at Founders Intelligence | Ran Facebook’s Community Accelerator | Growth strategist for Unilever Foundry, ITV etc. | LSE MSc + Cambridge MA

Katinka Harsanyi

Chief of Staff|

Founder of a deep tech UCL spin-out | Led cybersecurity partnerships at Microsoft UK | Ag development consultant

Asia Pelc PhD


NASA Climate Mathematician | Global Director of Strategy & Business Intelligence @ Selina | TU Delft PhD, Applied Maths

Peter Bodenheimer


Managing Director of Food-X | Partner at SOSV | Cofounder of the Launch Pad Ignition Accelerator | Advisor for Voodoo Ventures

Ozgur Yildirim

Science & Technology|

Director of Research & Innovation at L’Oréal | 23 granted patents | 7 years leading R&D at Intellectual Ventures Lab | Purdue PhD

Tee Barnett

Talent Development|

CEO of | Many-time founder and Entrepreneur in Residence | Executive Coach in Residence @ Leverage Research

Scarlette Lesma

Talent Engagement|

CleanTech Innovation Program Manager | Led First UK Local Energy Market | Ag & Bio Engineer

Brett Cotten

Venture Associate|

#1 Best-selling author of Gene-trepreneur | Cambridge MBA for biotech (MBE) | Co-host of Capital Call with Brett & Cleo

Vishnupriya Bohra

Talent Engagement Intern|

Co-Founder of Hussle, a service sharing marketplace for students | Fellow at UCLA Startup Labs

Shannon Puebla

Talent Engagement Intern|

MS in Regulatory Science | Health Coach & Certified PT

Indy Thomas


Chief Mischief Officer turned Good Boy | 130 wpm (wags per minute) | Puplick Relations Guru | Barketing | Economlicks


Huw Thomas

Strategic Advisor|

£100M investment portfolio management | Former COO New Age Meats | Mentored 50+ startups at 10+ incubators | Oxford MBA

Peter Bruce-Clark

Social Impact Capital|

Partner - Social Impact Capital | Cofounder - Kalytix Partners | Investment Innovation - Stanford University

Coming Soon


We’re hiring! Help us build the engine for architecting high-impact, high-growth startups and support exceptional founders in transforming the food system.